About Us

Story About Us

Stroy of Craftland

Who are we?

We are a young group of people from Iran who came together from all over the world, to form an experienced team to eventually reach a common goal: promoting Iran’s craft, art & culture. Our team travels in Iran’s history, culture, and art. We choose products very carefully, to show you a glimpse of a huge sea from a very tiny window. In our path, we benefit from the help of professors and experts as consultants.

Our collection consists of talented people from many fields, including craftsmen, artists, designers. Craftland is an independent institution that started its activities in 2019 and established its magazine in 2021. Its young and energetic team tries to promote Iranian art & culture to the international community.

Craftland started by focusing on Iranian handicrafts and it does not consider itself the only representative of Iran, but rather tries to represent the handicrafts of the vast land of the Iranian plateau, which includes many countries. That’s why we believe in the power of being together.


What do we do?

Craftland is a land with no borders. The land in which the imaginary boundaries devised by politicians can not confine Iranian culture and art. This land is away from politics, enmity, and hatred. Craftland wants to be the narrator of artists and the Iranian culture. We hope to open the window of friendship and cooperation with the world and take a step to show the beautiful image of our country in the international arena. 

Iranian handicrafts behold their predecessors, generations of different ethnicities and races who lived on the Iranian plateau. Handicrafts have roots in the myths, beliefs, and physiological needs of people. With the onset of the Fourth Industrial Revolution, people all over the world are increasingly becoming eager to get closer to nature and its immediate life, look back at the traditions of their predecessors, and try to be in unity with the world. 

We travel from north to south, east to west of Iran, and try to collect several aspects of Iranian handicrafts, culture, and tourism. A wide range of people work with us to tell the story of Made-in-Iran handicraft brands, handicraft shops, rural entrepreneurs, hotels, and ecotourism. The other part of this magazine shows the pure culture of this region from architecture to calligraphy and writing, painting and book decoration, museum, hand-woven, cooking, style, ceremonies, and so on. Based on the concept of each volume, we will also surprise you with a tailored craft product designed and produced by the Craftland team. By doing so, we develop the cultural economy and improve Iranian artisans’ business.

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